If you’re a lactard like myself, there’s a good chance you’ve come in contact with Daiya products. Daiya, pronounced “Day-ah,” is a maker and distributer of dairy-free cheese-related substitutes. I happen to be a frequent buyer of their cheese shreds, which come in a variety of flavors. Mozzarella and cheddar are my personal jam, but since were talking cheese, I’ll leave the jelly out of it. Because I lack culinary creativity and have a penchant for routine, I use Daiya cheese shreds on a daily basis, filling my eggsadillas (a word I made up for a dish I made up) with their gooey, lactose-free goodness. If you’re like me, and you need numbers to give you perspective and make you go, “dang, that’s a lot of shreds, girl,” this means I consume close to five pounds of fake cheese a year. That’s about the size of five footballs. And like football, Daiya has rabid fans like myself. So as you can imagine, when the company changed their traditional cheese shred formula, this creature of habit was less than enthused. Naturally, I e-mailed Daiya, notifying them of my dislike of the new “stretchier” formula. The company quickly responded with the most earnest e-mail I’ve ever received in regard to my dietary concerns, along with a generous fifty dollars in coupons. No one, other than my mother and my boyfriend, has cared so much about what I put in my mouth. Thank you, Dave of Daiya, for treating my ridiculous outrage as completely justified and in the realm of sanity. You are truly a gem.
LETTER FROM DAVE AT DAIYA – http://www.daiyafoods.com:
Thank you for your e-mail regarding our New Daiya shreds product.
We’re humbled to receive such heart felt feedback from someone who clearly loves our products. We know this is important because you’ve taken the time to reach out to us and you’ve done so in such a respectful way. Because this is important to you, it’s important to us. We highly value the trust you have placed in our products and our brand and we will always strive to earn your trust by offering the highest quality products at fair prices.
Constantly improving our products is a top priority here at Daiya. We recently made changes to our Shred product formulations in an effort to improve them. While we have received many positive reviews for the new Shred formulations, other people such as yourself prefer the original Shred products.
Therefore I’m pleased to let you know that we have resumed production of our original recipe and we are shipping product out in the next couple weeks. As it will take some time for a full shelf change through to occur, we’ve made it easier for you to recognize the original product by adding a label to the front of the package stating “Original Award Winning Product”. We hope you again enjoy our Daiya Shreds products as well as our many other dairy free products including Cheesecake, Pizza and Yogurt.
If you can forward me your mailing address I will have coupons sent out for you shortly.
Again, thank you for reaching out to us. We appreciate your feedback and hope to hear from you in the future.